Today, when people think of fruit juice, they often think of orange juice; but it was not always so. Go back a hundred years and you would not find it in the sheer abundance or demand that we see today. So why has this vibrant fruit become an everyday staple of modern living?
It all comes down to the USA. It is thought that back in the 1500’s, St Augustine planted the first orange trees in Florida, where the natural climate and sunshine embraced the orange as one of its own.
As a result of this introduction, oranges quickly became a common sight in Florida, and it became a hub of production for the fruit. However, up until recently this is all it was seen as - a fruit. Due to the lack of refrigeration and pasteurisation, orange juice would last no more than a couple of days before spoiling, making it a impracticality. It was much more viable to simply grow and sell the fruit as it was, without juicing it.
It was in the 1910’s that pasteurisation came into play, and juicing became a viable option for mass production. It took the markets by storm, and quickly replaced the traditionally more British stewed fruit as a breakfast staple.
From there its popularity quickly spread across the world, and orange juice production started to spring up everywhere. It started a citrus craze, and budding juice companies played upon to ensure that it was orange juice, not other fruit juices that became a household favourite for years to come. This legacy can still be seen today, as orange juice still tends to be the go to drink of choice.
It’s no surprise really. This great tasting treat is a wholesome and nutritious addition to your morning – just watch out for added sugars! This being said, advances in technology mean it has never been easier to obtain freshly pressed, unadulterated, nutritionally rich juice right to your door (like Uzuma!) – so there are no excuses!